Anna, a graphic artist with Elizabeth Craft Designs, shot some demos of each of the artists while at CHA. Mine was a demo of the new Cup Pop Stand die set.
The cup will work well for both pop-up cards (Coffee, Tea, Cocoa, Character, etc.) but also for flat cards and tags. It's a very versatile die set and if you like Coffee, definitely check out some of the companion products - the Coffee Stencil, Coffee Bean Embossing Folder and Coffee & Tea Clear Stamps.
These products are available in your local independent craft store. If you are sadly without a local store, you can also buy online. Here are some links: